Citi Associates is one of the major real estate services providers in Karachi. The success and name it earned during the few years is exemplary. And Mr. Mohammad Shafi started it way back in 1996 as Mehdi Corporation and later renamed it as Citi Associates in 2002. In the beginning he started from the rentals. Real estate business seemed an opportunity to Mr. Shafi so he started in the industry and this proved to be right and timely decision and there was no looking back. Mr. Shafi says that 1999-2000 stock exchange crash was a tough time for him and he learned a lot from this crisis. His business philosophy revolves around fair dealing in business and according to him this is the basic thing for success in business. He believes in uniqueness of every deal and this mind set gives you a mileage to be ahead of competitor in business. Good service is the thing which produces customers for you. He thinks the improvement of the association is must for the revival and integration of the industry in future. He says that association can be the only platform for the overall good of the real estate industry.